Six workflows an account team runs every week, mapped onto what the product does
today.
Client folders
Give each client a space, with a folder for the ongoing retainer and a
separate folder for one-off projects. The structure is identical from client
to client, so an account manager can move between six accounts a day without
relearning where anything lives — and a new hire understands the whole system
in one sentence: space per client, folder per engagement.
Client review & approval statuses
Custom statuses — Brief, In Design, Client Review, Revisions, Approved —
replace the "is this ready?" Slack message with a status anyone can see at a
glance. Cap work-in-progress on "In Design" so a designer never has eight
pieces half-finished at once, and save the set as a template so every new
client folder starts with the same review pipeline.
A client guest seat, scoped to one list
Invite the client's marketing contact as a free guest and scope them to their
own list. They can see their work move through review and drop a comment on
it — and they cannot see your other clients, your internal notes on other
accounts, or your rate card. No seat to buy, no risk of cross-client exposure.
Public intake forms for new requests
Replace "can you just email me the brief" with a public form. A client
submits a request without logging in, and it lands directly in their list
with the fields you asked for already filled in — no forwarding, no
re-typing a request out of an email thread.
Campaign briefs as docs
Keep the creative brief next to the work it describes, not in a shared drive
three tabs away. Nested doc pages hold the brief, the brand guidelines and the
asset checklist, and a public link shares the finished brief with a client
who doesn't need — and shouldn't get — a login.
Time against retainer, and monthly reporting
Log time directly on the tasks that used it, add a custom field for hours
remaining on the retainer, and build a saved view filtered to this month's
closed work. When the client asks "what did we get for the retainer this
month," the answer is a view you already have open, not a report you build
from memory the night before the call.